Photo: WENN.com
In a bid to rejig what he believes is a negative and misinformed western perception of Africa, Fuse ODG - or Nana Richard Abiona - created his debut album TINA. As an acronym for This Is New Africa this album not only embodies a concept, but judging by all the TINA flags, t-shirts and snapbacks being flaunted tonight, this notion is also becoming a brand.
The idea of revamping tradition is reflected in the hybridity of the visuals. Fuse blends African dress, dance and even Ghanian flags with video aids and references to iPhones, which clearly appeal to the tech-obsessed crowd determined to capture every moment on camera.
Nothing about this performance is understated. It’s loud, fast, colourful and sparkling even more than Fuse’s gold chain thanks to the giant Koko disco ball. Fuse encourages noise and movement throughout and the audience are more than happy to oblige. Even the most rigid of people wouldn’t be immune to the sway of infectious Afrobeat tunes like ‘Million Pound Girl (Badder Than Bad),’ ‘Azonto’ or the ‘Dangerous Love’ grand finale.
TINA also brings with it a sense of inclusiveness and community which is emphasised by all the support Fuse has at his side. As well as his five piece band, three backing singers and two dancers, he’s also joined by several other rappers keen to promote his cause – including Lethal Bizzle and Tinchy Stryder who comes out to perform Imperfection.
Fuse explains in a video clip that he intended to take all the joy and happiness Africa has to offer and convey these emotions through his own music. He certainly delivers the goods and hosts a ninety minute party full of boundless fun and energy which is a far cry from the Africa we hear about in Band Aid.
