Photo: WENN
Metallica's Lars Ulrich has praised U2's controversial decision to upload their new album indiscriminately onto everyone's iTunes, saying the stunt "inspires me immensely."
Speaking to Billboard as part of a roundtable discussion on brands in music, Ulrich said: "I think U2 are the coolest... it's 2014 and anybody who thinks outside the box, or attempts in any way, shape or form, to break the status quo in the world of music, should be applauded."
He added: "To me, it's not about whether the endeavour is a success or not. It's the fact that hey have the balls and the foresight to throw something this radical at all of us. We are embedded in our creative process right now and this type of attempt to reinvent the wheel inspires me immensely."
U2 uploaded their new album, Songs Of Innocence, onto the accounts of 500 million iTunes users last month. The extremely mixed response led Apple to release a tool that allowed its customer to remove the album with just one click.
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