Ex-Apple exec: 'We knew iPod would be killed off by streaming' | Gigwise

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by Alexandra Pollard

Ex-Apple exec: 'We knew iPod would be killed off by streaming'

The iPod Classic was pulled from production last week

 

Ex-Apple exec: 'We knew iPod would be killed off by streaming'

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Tony Fadell, the senior vice president of Apple during the time of the iPod, has admitted that they always knew streaming would cause its eventual death.

Last week, Apple officially killed off their iPod Classic, the last remaining iPod model that still resembled the original click wheel design.

Speaking of its demise to Fast Co. Design, Fadell said, "I'm sad to see it go. The iPod's been a huge part of my life for the last decade. The team that worked on the iPod poured literally everything into making it what it was."

However what is particularly intriguing is that Apple forecast that streaming devices would kill off the iPod a decade before the industry did.  "It was inevitable something would take its place. You know, in 2003 or 2004, we started asking ourselves what would kill the iPod. And even back then, at Apple, we knew it was streaming. We called it the 'celestial jukebox in the sky.' And we have that now: music in the cloud."

Fadell isn't about to get too upset though: "You can't get too nostalgic. I mean, there are people out there who still want the Commodore64 or the Amiga to come back. That's cute, but time marches on. It's better to be excited for the future."

Last week, Apple launched their new iPhone 6, which comes with the same amount of storage as an iPod Classic but can also pull songs from the cloud.

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